What Would You Want Someone Nearby to Know About Your Business?
Before deciding what belongs in an ad, it can be useful to think about what you would most want a new customer or client to understand about your business.
The Q & A questions below are simply a starting point.
Q. What do you do especially well?
A. Think about the products, services, specialties, or areas of expertise that deserve attention.
Q. Why do customers choose you instead of another nearby business?
A. Consider the things that separate you—experience, service, convenience, selection, reputation, specialization, or the way you approach your work.
Q. Is there something you offer that many people nearby may not know about?
A.
Q. What would give someone a reason to take a closer look right now?
A. An offer, seasonal service, new product, consultation, event, introduction, or simply a clearer understanding of what you do?
Q. What matters most to the customers you want to reach?
A.
Q. If someone remembered only one thing about your business after seeing your message, what would you want it to be?
A.
You don’t need all the answers before we talk.
These questions are simply meant to get the ideas moving. When we discuss your business, we can help identify which messages may be most useful to bring forward.
When you’re ready, let’s turn those ideas and thoughtful answers about your business into a conversation.